This just in from insights guru Pip Coburn, founder of Coburn Ventures and author of THE CHANGE FUNCTION: Why Some Technologies Take Off and Others Crash and Burn. Pip is also a former Managing Director and Global Technology Strategist at UBS.

"I loved it. Of the hundreds of great books I have been fortunate to have read over the years this qualifies among the very few as required reading for my team. Not only is James Othmer a truly fresh engaging writer, he is digging at the truth in his own career with crisp intensity and coming to insight after insight in a way that helps all of us as we go forward as well.

"Othmer is one of the most interesting authors I have come across in the past ten years. While everyone and their brother aspires to be a refreshing change, Othmer is one. More important than his world class skill as a writer is his intention. In ADLAND he is neither playing an angry "blame game" or seeking the attention of a tell-all "Jose Conseco knows steroids" melodrama. It is far more interesting, notable and worthwhile than that. He seeks the truth of his own twenty year life in advertising to find his next steps in life and hopes to share anything he might know so the reader might also find their own truth. James Othmer is just getting started. I am glad I am here at the beginning.

"I found this incredibly entertaining lean-in' book a vehicle as well for my own personal growth as I wrestled with each abstract that Othmer unearthed. Though the content of my life and work are different, the lessons from his introspection assisted my own."