Praise for ADLAND: Searching for Life on a Branded Planet, which will be published by Doubleday this September, is starting to roll in. Okay, trickle. But this is good stuff from great people, and it's early.

"I've been in advertising more than twenty years and spent countless hours trying to tell people how insane and hilarious and exciting and pointless and fascinating it all is. Now all I have to do is hand them this book." -Jamie Barrett, Creative Director/Partner Goodby Silverstein & Partners, San Francisco

"Othmer tells it like it plays out every day and how it's probably going to play out tomorrow. And he does it with a sweet blend of sarcasm, sincerity and biting humor that makes you think "Is advertising really that bad? And if it is, how can I get in?" --Desmond Hall, SVP, Executive Creative Director, Global Hue

"I loved it...required reading for my team. Not only is James Othmer a truly fresh engaging writer, he is digging at the truth in his own career with crisp intensity and coming to insight after insight in a way that helps all of us as we go forward as well."
-Pip Coburn, author of The Change Function, founder of Coburn Ventures, and former Global Technology Strategist, UBS

"A wry and insightful look at the insanity that is the world of advertising...and a peek 'behind the curtain' of the new world of advertising as seen through the eyes of an advertising veteran who has seen it all and lived to tell about it. A must read for anyone who has ever wondered what really goes into creating an ad." --David Griffith, Creative Director, Team Digital